IBM at US Open
Close the Gap
Type: Motion, 2D, Character Animation, Typography
Client: IBM
Year: 2026
I had the pleasure of working with the talented folks at Nexus Studios to create this 15-second, energy-packed piece for the 2026 US Open.
This brilliant mix of whimsical characters and graphic elements took over the Arthur Ashe and Louis Armstrong stadiums. From 16:9 online to the central jumbotron to the wide backscreens and narrow fascias. Each screen was carefully designed to create one single cohesive composition.
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Full credits:
Creative direction: Erwin van den IJssel, Tiberiu Sirbu
Art Direction: Mélanie Climent, Joe Dennis
Lead: Fabien Glasse
Motion Design: Federica D’Urzo, Mathias Nielsen, Bethany Levy
Cel animation: Hannah Lau-Walker
Making of