Membership program rebrand

During my time at adidas, I had the pleasure to work as a motion director on the membership program rebrand. 

Creators Club becomes adiClub. Aiming at connecting and celebrating all adidas members, the rebranding embraced the scrapbook aesthetic by creating a modular system of textures, handwritten notes, and live-action footage.
I had a blast redefining the motion rules that would animate this analog new look, from film to .com assets.

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Full credits:

Client: adidas
Agency: Studio A

Producer: Yuka Kambayashi, Yaya Zhang
Project manager: Bindu Van Dreumel

Creative director: Anna-Belle Mulder
Creative leads: Michelle Van Kempen, Emil Cholich 
Design: Yasamin Shadanlou, Delia Mennell, Greta Beleskaite, Ron-Peter Wormgoor
Copy:  Liv Adda

Production company: Somesuch
Film director: Mollie Mills
Photography: Jenna St. Martin

Editor: Sascha Kleerebezem, Claudio Zaia
Motion direction: Federica D’Urzo